About Us

West Michigan's Business Advantage

Focus

Founded in 2003 by business and community leaders, Lakeshore Advantage is a non-profit economic development organization that connects businesses to the resources they need to grow in Ottawa County, northern Allegan County and West Michigan. We accomplish this by working to:

Core Values

People who interact with Lakeshore Advantage can expect to experience our team's core values. Our core values define how we deliver services to employers, partners and each other. They are:
Yes. . . .and |  Do the right thing  |  Come to the rescue  |  Work hard, laugh often  |  Get excited when others win 


Our Passion

Ensuring current and future generations have good paying jobs in a vibrant economy. 

We Serve

Primary employers, from start-ups to grown ups. 

*A primary employer exports goods/services outside of region and brings back wealth.

Our Target Market

  1. Growth minded business leaders/decision makers at current/future primary employers, who see obstacles and opportunities to grow and are willing to ask for help.
  2. Located in or considering location in Ottawa and/or Allegan Counties.
  3. Primary employers with headquarters outside region and >100 employees in region.

What Makes Us "Lakeshore Advantage"

  1. Our work is driven by by primary research. 
  2. We act as a member of a primary employer's team to tackle challenges and assist with growth opportunities.
  3. We cultivate ideas between public and private sectors to position our community for growth. 
  4. We amplify the community's messages and successes to the world.  

Board of Directors

Our overall strategic policy is directed by a 20-member board of directors composed primarily of private sector business leaders.

Mike Ramirez

Mike Ramirez

- Chair

Jeff Disher

Jeff Disher

- Vice Chair

Disher
Kris DePree

Kris DePree

- Treasurer

Colliers International
Mark Schmidt

Mark Schmidt

- Secretary

BizStream
Steve Ramus

Steve Ramus

Perrigo
Jennifer Remondino

Jennifer Remondino

Warner, Norcross & Judd, LLP
Al Vanderberg

Al Vanderberg

Ottawa County
Jim VanderKolk

Jim VanderKolk

Royal Technologies
Jeweral Washington

Jeweral Washington

J-Max Transportation