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Demographics
The Lakeshore has enjoyed strong population growth, which has strengthened our local businesses. Because of this growth, companies are better able to find local talent to fill their needs. The freeway access provided by I-96, US-31 and M-6 provide easy access to a large pool of talent by easily connecting all the surrounding communities. The Holland-Grand Rapids-Grand Haven MSA has a population of over a quarter million people to draw from. When a particular skill set is in demand, firms are able to effectively recruit the people they want. The top schools, vibrant downtowns, and of course, the incredible beaches of Lake Michigan are all top selling points for the region.
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