Innovation drives business success. Our Innovation group aims to foster creativity by supporting and delivering high value programming that has the power to transform the way people do business.
New North Center
A world-class innovation methodologies training organization focused on transforming the minds of top business leaders. These leaders, in turn, inspire innovation at area companies.
TEDxMacatawa
Launched in 2010, TEDxMacatawa provides a creative forum for business leaders to share new ideas to invigorate the West Michigan business environment.
Innovate West Michigan
In partnership with the Right Place in Grand Rapids, Innovate West Michigan facilitates technology transfer throughout West Michigan.
On top of infusing the West Michigan business community with great ideas, our Innovation team is always on the lookout for BHAGs: Big, Hairy, Audacious Goals. We’ve tackled a number of these goals already—such as the acquisition and conversion of Pfizer’s R&D lab into MSU’s BioEconomy Institute—but we’re continually setting our sights on new ones.
We can help you connect with the right ideas to make big things happen.


