Teamwork Cuts the Mustard

Posted in Blog on August 05, 2016

CLICK HERE TO SEE A VIDEO COMPILATION OF THE TEAM THAT WORKED TOGETHER ON THE KRAFT HEINZ EXPANSION PROJECT

 

Our National Mustard Day social media campaign kicked off this morning, celebrating the recent Kraft Heinz company expansion project that secured Holland’s position as one of the top producers of mustard in the U.S.  Our first post is scheduled for 7am this morning, and additional posts are scheduled each hour throughout the day.  

Where:
-The Lakeshore Advantage Facebook page (https://www.facebook.com/lakeshoreadvantage/?fref=ts)

Who: Lakeshore Advantage and community leaders

What: We are running a National Mustard Day social media campaign to showcase Holland as the sole producer of Grey Poupon in the United States, making our region one of the largest mustard producers in the country.

Connection to our community: This campaign celebrates the growth of one of the city’s oldest employers and will feature company and community leaders who worked to support Kraft Heinz’s Holland expansion thus far. Representatives from Heinz, the government, and others will pose with jars of Grey Poupon and share some thoughts about the expansion for the audience to get a behind-the-scenes look at those involved. One person will be featured each hour on the Lakeshore Advantage Facebook page throughout the day.

When: 7:00 AM-6:00 PM, August 5, 2016. National Mustard Day is Saturday, August 6, 2016.

Why: The $17 million Kraft Heinz expansion in Holland will create 50 new jobs in Holland. These social media posts will thank those involved in the expansion and inform the public about economic growth in Holland.