Posted in News on October 05, 2022

IEDC Recognizes Industry 4.0 Awareness Campaign with Award in Video/Multimedia Promotion

10/4/2022 | ZEELAND, MI – The International Economic Development Council (IEDC), the largest nonprofit association for professional economic developers in the world, has selected the recipients of its 2022 Excellence Awards. Recognized each year at the IEDC’s Annual Conference, the awards honor organizations for exemplary economic development marketing campaigns, projects, and programs. This year, IEDC recognized Lakeshore Advantage’s Industry 4.0 awareness campaign with an Excellence in Economic Development award.
The Lakeshore Advantage team launched their Industry 4.0 Awareness Campaign in 2020 to help local companies adopt new technologies and remain competitive in today’s global economy. In collaboration with The Michigan Manufacturing Technology Center (MMTC), Greater Muskegon Economic Development, and The Right Place, Lakeshore Advantage created a microsite packed with resources on Industry 4.0 technologies, including case study videos showcasing local employers who have successfully implemented Industry 4.0 technologies.
“We’re honored to have been recognized by the IEDC for our Industry 4.0 Campaign,” said Jennifer Owens, President, Lakeshore Advantage. “Industry 4.0 technologies are essential to the continued innovation and growth of companies in our region, and we’re excited to be providing resources for implementation across Ottawa and Allegan counties. Our region has a lucrative automation and manufacturing environment, and we know that our future lies within these new technologies.”
Lakeshore Advantage’s Industry 4.0 videos have been viewed over 1,100 times, The site has had more than 1,600 visitors. 
“Communities need our profession now more than ever. This year’s awardees exemplify the ingenuity, leadership, and determination needed to meet the challenges of today and the future,” shared IEDC President and CEO Nathan Ohle. “The winners of IEDC’s Excellence in Economic Development awards represent the best of economic development and demonstrate the level of leadership that our profession strives for every day.”
To learn more about the work Lakeshore Advantage is doing to help manufacturers become more aware of and prepared to implement smart manufacturing technologies, you can view the site at