Posted in News on February 15, 2019

2/11/19 // ZEELAND, MICH–Similar to the companies they serve, Lakeshore Advantage is growing. Neil Boehm, Chief Technology Officer of Gentex, and Holly Johnson, President of the Frey Foundation, joined the Lakeshore Advantage Board of Directors at the start of 2019. In addition, Amanda Chocko joins the Lakeshore Advantage team as the new Director of SURGE.
“The new additions add fresh perspectives on innovation and strategic giving, which deepen the strength of our board,” says Jeff Disher, Chair of the Lakeshore Advantage Board of Directors. The 20-member board provides strategic direction to the organization. 
Neil Boehm was named Chief Technology Officer of Gentex, Ottawa County’s largest manufacturing employer, in 2018. Neil oversees the research and product development of Gentex’s current and future technologies. Neil has been involved in the development of many of Gentex’s products, including the execution of HomeLink’s acquisition and integration in 2013. 
Holly Johnson became President of the Frey Foundation in August, 2018. Holly leads the Frey team and directs a grantmaking program that awards close to $6 million annually to non-profit organizations throughout Michigan. The Frey Foundation, based in Grand Rapds, is one of West Michigan’s largest family foundations. 
Prior to becoming Director of SURGE, Amanda spent eight years at Start Garden where she helped launch 5X5 Night and the Seamless IOT commercialization program. No stranger to Lakeshore Advantage, Amanda was the organization’s director of entrepreneurial development from 2006 to 2010. In her role as the Director of SURGE, Amanda manages the startup programming and connects entrepreneurs to people and resources to help startups reach milestones and grow. More about SURGE, the entry point for entrepreneurs to Lakeshore Advantage startup support, is available at
In addition to these changes, Rob Sarro, Allegan County Administrator, joined the Lakeshore Advantage board of directors in September 2018 as the organization expanded its geographic service area to support primary employers in Allegan County.