SURGE Resources

A powerful boost, an electric push forward to help entrepreneurs in achieving their next milestone



High technology based startups can apply for funding through this statewide resource to help them reach new milestones through the completion of a project with a 3rd party service provider. 

Examples of projects that can be covered by the fund for qualifying startups are: 
  • Marketing 
  • Prototype advancements (cannot build a prototype from scratch) 
  • Legal costs for patent paperwork 
  • Product testing / validation 
  • Technology consulting 


West Michigan startups gain access to the high-quality services they need from local business service providers. Over 30 business service providers offer discounted or in-kind services to entrepreneurs on a project basis. Services include: 
  • Graphic design 
  • Finance and accounting 
  • Legal / I.P. 
  • Public Relations / Marketing 
  • Web development
  • Human resources
  • Photography
  • Product development


The Google Cloud for Startups Program is designed to help startups build and scale using Google Cloud. Startups eligible for our Start Package will receive $3,000 in Google Cloud Platform and Firebase Credits*, good for 12 months.

In addition to Google Cloud Platform Credits, startups in our Start tier are eligible for:


  • Invitations to exclusive local Google Cloud events.
  • Access to Hire FREE for 6 months - a $600 value.
  • $500 in Qwiklabs credits to kickstart your company’s hands-on lab training initiatives.
  • One year of free G Suite (up to 5 Users - only valid for new domains), or a year of discounted upgrades to G Suite Business or G Suite Enterprise.
  • An opportunity to apply to the Spark program to extend your credits to up to $20,000 for a second year as your business continues to grow.


Entrepreneurs can validate and improve their technologies through direct market feedback through the time-based, high accountability the SURGE Proof-of-Concept Pilot Program. Lakeshore Advantage matches eligible startups who are developing relevant solutions to potential customers who are willing to test their products and share valuable insights. This feedback helps the entrepreneur to further improve their offerings and gives the potential customer access to cutting edge innovations. Matches are made between SURGE companies and clients who are within the Lakeshore Advantage target market. 


UNION is a virtual incubator space that gives the entire SURGE startup ecosystem access to online tools, resources, and gives them the ability to connect and communicate with each other. SURGE uses the platform to communicate important news, events and to deliver virtual programming and workshops. Entrepreneurs can post questions to the discussion board and schedule a time to meet one-on-one with a mentors during their office hours. When you become a member of SURGE, you will receive an email invitation to UNION where you can fill out your company info, bio and begin to build relationships with the rest of the community.


SURGE has partnered with the West Coast Chamber to offer startups an opportunity to join this Chamber at a heavily discounted rate. Together, SURGE and the WCC will be subsidizing the cost of the Entrepreneurship Membership (typically $315) for 3 years. 

Your contribution for the first year will be only $50! 

The benefits of joining the West Coast Chamber include: 
  • The opportunity to grow your personal and professional network 
  • Access to potential customers and mentors 
  • The ability to promote your business and grow brand recognition locally
  • Discounted member rates to all Chamber events and programming


SURGE programming includes virtual and in-person workshops where SURGE community members can tap into a multitude of learning opportunities to further their startup knowledge. We collaborate with fellow entrepreneurial support organizations to hold events where SURGE startups can meet other entrepreneurs in the West Michigan ecosystem and engage in new opportunities.


SURGE mentors are an engaged network of individuals with experienced backgrounds in a variety of industries. SURGE startups can meet one-on-one with mentors to seek advice on marketing, public relations, software and application development, design and engineering, raising capital, mergers & acquisitions, business strategy and legal strategy.